SEO Tools
UTM Link Builder
Build campaign URLs with UTM parameters so every click is attributed in Analytics.
About this tool
Without UTM tags, campaign traffic lumps into "direct" and you never learn what worked. Enter your landing page and the source, medium and campaign names, and get a correctly encoded tracking URL — values are normalized to lowercase with underscores, the convention that keeps Analytics reports clean.
How to use
- Paste the landing page URL.
- Fill source (facebook), medium (cpc, email) and campaign name.
- Copy the tagged link into your ad or post.
Frequently asked questions
Source is where the click came from (facebook, newsletter); medium is the channel type (social, email, cpc). Google Analytics groups reports by both.
Analytics treats Facebook and facebook as different sources — normalizing prevents split reporting.
Not if used on inbound campaign links. Avoid UTM tags in internal links, which distorts analytics.